Show It, Don't Tell It!

We're passionate about storytelling. Not only do we believe video (showing your story) is a more effective tool than just telling your story; the statistics back us up!

Our collective has a dynamic team of film and video production professionals. The full video team at Novum Productions is made up of composers, videographers, animators, motion graphics artists and post-production effects specialists.

Video Production Services We Offer:

Video Production | Video Direction | Video Editing | Commercials | Explainer Videos Brand | Story Pieces | Overlay Ads | Tabletop Videos | Music Videos | Documentaries | Feature Films | Animations

The stats do not lie

It really is as simple as that. The right mix of video content for any company is an effective sales tool that helps your team attract the right audience, convert more prospective customers, increase sales and ultimately grow the business.

Sources: the etailing group, Website Magazine, Marketing Charts, Internet Retailer, Invodo, Retail TouchPoints, Adobe Mobile Consumer Survey, Social Media Examiner, Borrell Associates.

Diode Digital found that video promotion is 600% more effective than print and direct mail combined.

Shoppers who view video are 174% more likely to purchase than viewers who did not.

3/5 consumers will spend at least 2 minutes watching product video.

1 in 2 are less likely to return a product after viewing a video.

52% say that watching product videos makes them more confident in their purchases.

Cisco predicts that by 2017, video will make up 69% of ALL consumer internet traffic.


Shooting and editing film is obviously much more costly than creating a print ad. These are a few quick tips to get the most out of your video investment:

Get photos from the shoot and integrate them into your other marketing efforts and social media posts. These pictures can make for additional ads that you essentially get for free!

If you are getting a longer storytelling video, get a few shorter pieces cut from outtakes or the longer piece, or find quick one-liners for use in email blasts and social media.

People love behind-the-scenes action: use Periscope or Instagram to make a video and create hype around your bigger video project.